In the midst of the pandemic, Sherpa Communications, a business consultancy and communications agency in Dubai providing PR services for companies within the UAE and Middle East region, was chosen by an Indian hospitality brand, Morpho Hotels and Resorts to deliver an integrated public relations and marketing campaign announcing the launch of the brand in the UAE with their local strategic partner, Wakira Investments.
The advent of the pandemic has brought about a change in a traveller’s expectations while choosing a hotel. The brand aims to revolutionize the hospitality industry in the region with the introduction of new hotels equipped with optimized and digitized operations with a stric
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