Phil Lynagh is regional managing director at Tag: MENA
“I was starting the new year by having a cheeky flick through the pages of a famous creative industry magazine recnetly while concentrating on concluding some pressing personal business, when I stumbled upon something quite worrying. No not that, it had to do with the magazine’s contents, namely the ads being presented for my delectation.
Most of them beautifully crafted but more than most without a semblance of an idea and the sheer volume of idea-less work is beginning to alarm me. By the way, this particular publication is a global salute to the best in our business, so it’s a global epidemic, and if the idea of the idea is e
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Tags:Tag:MENA
