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Evolve to endure: With the media landscape constantly in flux, communications professionals need to adapt as well

By Abdulwahed Juma, Executive Vice President of Brand and Corporate Communications, du

As the UAE continues to make substantial progress on the path towards digitization, aspiring professionals across all sectors must utilize every resource available to them to become acquainted with the evolving digital landscape. As such, the launch of the new Media Academy in Dubai by His Highness Sheikh Mohammed bin Rashid could not have happened at a more prudent time. As citizens passionate about our country’s future, we are obliged to commend the esteemed leadership in ensuring the vision to develop such an institution has become a reality.  Aligned with the National Agenda, the Media Academy will be a fundamental element for our nation’s development and a key investment in to the upcoming


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