Cristiano Tonnarelli, executive creative director at Merkle (Dentsu MENA)
Cristiano Tonnarelli (centre), executive creative director, Merkle (Dentsu MENA)
Unskippable ideas
These are magnetic ideas that attract people, don’t look like ads and help brands build value and trust.
Impossible to ignore, they have an impact through being provocative, fresh, brave and relevant, they spark conversations and get media exposure only for their inner strength. They add value to people’s lives because they solve small or big problems, make people think or behave differently, educate or entertain, and move.
Bec
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