Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM), in the Middle East and North Africa, to improve digital customer experiences across the region. The partnership combines world-class creative talent and category-defining technology to help organizations develop breakthrough digital marketing, advertising and customer care strategies.
Merkle entered the MENA market two years ago after the acquisition of Oxyma – Your Social, a strategic and creative customer experience agency. Since then, Merkle has acquired new clients
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