The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and are hence, the most rigorous rankings.
In the 2020 WARC Effective 100 rankings, McCann Worldgroup’s agency FP7 McCann was ranked as the world’s most effective individual agency in the world. This marks the second time FP7 McCann has topped a global ranking, following its triumph at the Global Effies. The 2020 WARC recognition continues FP7 McCann’s dominating performance in strategy effectiveness awards.
McCann Worldgroup was also named the #1 networ
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