What does ‘branded content’ mean to you?
Content that serves a purpose in the consumer’s journey while letting them interact with a brand in their digital social environment is “branded content”. For branded content to be effective, it is imperative that it adds value to an individual’s perspective and experience.
How are you seeing demand for video content change?
I see brands wanting to produce content for content’s sake. It’s often knee-jerk to not feel left out. This is suboptimal. It is imperative to ensure a defined story or tone of voice for a brand – to illustrate what they stand for – and then walk that cause in a way that will add value to the interaction. Loo
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