If you’ve ever walked down Egypt’s crowded streets, you’ll find nothing logical about the traffic or congestion. Understanding how Egypt’s streets operate and the pain points for Egyptian commuters, SWVL utilised technology to deliver a smart transportation solution that is not only human but also logical. The film looks to inspire busy Egyptians to see the sense in changing their daily habit, and the logic behind using the tech-based alternative instead. The message gains cut through with local consumers due to its credible and highly amusing illustration of daily commuting issues in the country.
Agency JWT Cairo ECD Mohamed Fouad Creative director Sherif Mounir Senior copywriter T
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