Research released by Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, confirms that corporate reputation is an invaluable asset with appreciable impact on a company’s bottom line. The State of Corporate Reputation in 2020: Everything Matters Now finds that global executives, on average, attribute 63 per cent of their company’s market value to their company’s overall reputation. In the UAE, this global average jumped another ten percentage points to 73 per cent – the highest in the EMEA region.
“It has been widely accepted that reputation makes a meaningful contribution to business success,” said Gail Heimann, president a
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