1. SHOCK ANNOUNCES TWO ADS PER BREAK
Shock Middle East, the UAE radio network behind Dance FM, Heart FM and Radio Hala, announced that it would air no more than two ads per commercial break before returning to music and content. Cameron Plant, group managing director at Shock, said: “Our promise is simple: give listeners what they want, less ads, more music, more content and provide clients with an environment where they receive maximum brand recall and exposure.”
2. UTURN BECOMES WEBEDIA ARABIA
Saudi-based online entertainment Uturn Group in November joined forces with digital media company Webedia to create Webedia Arabia. The company now forms one of the largest Arabic digital netw
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