Class is now in session. Everyone sitting comfortably? Then I’ll begin. Artificial Intelligence is probably the world’s most overused buzzword in digital today, and yet it’s a crucial piece of the technological puzzle in helping us transition to the next phase of human evolution. Now, before you start imagining some cartoonish robot-hybrid being, I’m talking more about how we view, classify and interact with technology today.
The many misconceptions surrounding AI’s capabilities and what this will mean in the future have made our relationship with this technology complex. Yet think about how we have used it from a brand perspective over the years, creating new and innovative campa
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
