Ramadan has traditionally been the busiest time of the year for television viewing and advertising. Traditionally, that is, before the advent of digital and social media. Technology changes everything, and it would be no surprise to hear that the ascendance of Facebook and Google, along with streaming services such as Netflix and Amazon Prime have blown holes in the fortress of Ramadan television. But that is not the case. Ramadan TV is still alive and well. “Ramadan is a month during which traditions prevail,” says Raffoul Mattar, UAE managing director at media agency Initiative. “Families still gather around the TV set to binge on the amazing content produced just for the Holy Month. And d
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
