Buzzeff, an online advertising specialist in the MENA region, has been acquired by Teads, the Global Media Platform, to bolster online advertising services for regional advertisers while expanding their reach to international audiences. This is one of the first such acquisitions to take place in the advertising technology industry in recent years, specifically in the UAE, signifying the importance of the MENA region in this sector.
In an agreement signed on 16th January 2019, upon the acquisition of Buzzeff by Teads, the two companies merged to form Teads MENA, with strategic locations in Dubai (Teads Middle East) and in Casablanca (Teads North Africa).
Aside from ensuring brand-saf
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
