Regional creative communications network Memac Ogilvy has named Samer Abboud as its new regional managing director for Saudi Arabia, Lebanon, and Iraq. The promotion of the eight-year Ogilvy employee comes as the agency sharpens its focus on the region’s growth markets and continues to drive its ‘Next Chapter’ evolution forward.
In his new role, Samer Abboud will unite and guide the network’s Jeddah, Riyadh, Beirut and Baghdad offices. The move demonstrates Ogilvy’s ongoing success in creating a bold new industry model for the integrated creative network. The end goal from this evolution is to deliver modern marketing services more effectively and efficiently across the entire ne
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