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In November, holding group WPP announced the merger of direct and digital agency Wunderman and creative agency J Walter Thompson. The merger, to form Wunderman Thompson, means an end to 154 years of the JWT name.
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In February, WPP merged two if its PR agencies, Burson Marsteller and Cohn & Wolfe. In the region, Asda’a Burson Marsteller founder Sunil John was named president of Burson Cohn & Wolfe’s Middle East operations. By July, BPG Group, which had been affiliated with Cohn & Wolfe in the region, rebranded its offering into three units: media unit BPG Max, creative and PR unit BPG Orange, and BPG Kuwait. In 2017 WPP media shop Maxus, which had been affiliated with BPG, was merged wi
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