TF1 Group announces that it has taken a majority stake in Gamned, a pioneer and expert in programmatic media, founded in 2009 by Olivier Goulon and Anthony Spinasse. By acquiring Gamned, TF1 group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness to develop an integrated, innovative and high-powered multi-channel advertising offer.
Taking a majority stake in Gamned! is part of a development strategy designed to enable TF1 group to offer high-powered solutions to meet all of its advertisers’ needs.
Gamned will work with all the Group’s new digital businesses. TF1 group is looking to accelerate the development of programmatic advert
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