It has been more than 12 years since that defining meeting with one of the leading investment banks where the market strategy for the next five years was about to be unveiled. The entire executive board was waiting for the head of marketing to present the strategy for the coming years. He was a family man with a lot to lose, and I can still smell his fear in the room, the fear of failure.
It was the beginning of my corporate career in digital media and I was asking myself basic questions such as: Are companies providing a framework to fail, test and evolve to advance businesses further? The answer was simply no.
More than a decade later, we still see the majority of businesses withou
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