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Philips Lighting is putting social and digital at the core of its lighting business in the Middle East. In 2016, the company started building a regional standalone digital/social infrastructure.
The world leader in lighting collaborated with Dubai Municipality last year to launch the world’s most efficient lamp in the world in stores across UAE. “The challenge for this campaign was to have the right mix to engage with consumers in terms of digital, social, video, search, email, content and influencers,” says Ibrahim Barazi, digital marketing manager, Middle East.
Philips Lighting worked with Havas Media and Ogilvy. “The campaign, with the support of Dubai
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