Leo Burnett has won Dubai International Film Festival’s advertising brief following a pitch against six other agencies.
The agency has been tasked with rolling out DIFF’s marketing campaign for the seventh edition of the festival, which takes place from 12 to 19 December. The win incorporates both ATL and digital.
Leo Burnett, which has worked with DIFF before and coined the festival’s slogan, ‘Bridging Cultures, Meeting Minds’, takes over from Impact Plus, which had been handling the account for four years. Also involved in the pitch were Memac Ogilvy, Tonic, JWT,
AdKitchen and Birdie.
Mahsa Motamedi, director of marketing and sponsorship at DIFF, said: “Leo Burnett’s
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