This article was updated on December 24, 2017, to include a statement from Lego.
Both the incumbent Dentsu Aegis Network media agency Vizeum and Interpublic’s Initiative are claiming to represent Danish toy brand Lego in the MENA region.
In Campaign’s December 3 issue we reported that Lego had awarded its global brief to Initiative.
However, we were contacted shortly afterwards by a representive of Vizeum to say, “Vizeum MENA rather than Initiative has retained the account for our region”.
We updated the story accordingly. But have since been contacted again by Initiative to insist that “Initiative MENA did indeed win Lego in the MENA region.”
When we presented this claim to Vizeum
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