Dohaland, the world’s first fully sustainable downtown regeneration project, situated in the Qatari capital, has appointed Brash Brands as its new strategic branding partner.
The Dubai-based branding shop has been enlisted to review the project’s corporate brand and flagship project, Musheireb.
Situated in the heart of downtown Doha and aligned with the emirate’s ‘Qatar National Vision 2030’, the 35-hectare development was established by HH Sheika Mozah bint Nasser Al-Missned, wife of the Qatari Emir, to reclaim the country’s lost architectural identity and is the result of a three-year intensive study by leading architects and masterplanners. The announcement comes on the back of
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See the new identity work and name change for this project here:
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