FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikeActualize picks Arun Mohan as Equity Partner as it scales Arabic voice intelligence stackDec 5, 2025MCH Global strengthens commitment to the Kingdom with new Saudi officeDec 5, 2025Marketing Game Changers Awards Winner 2025: Alka WinterDec 5, 2025Marketing Game Changers Awards Winner 2025: Nabil SleimanDec 5, 2025Marketing Game Changers Awards Winner 2025: Maleeha Riaz KhanDec 5, 2025Marketing Game Changers Awards Winner 2025: Michelle LeeDec 5, 2025Marketing Game Changers Awards Winner 2025: Charlotte ElandDec 5, 2025Masterclass in brand-building: Keeta dominates food delivery with trust, clarityDec 5, 2025Marketing Game Changers Awards Winner 2025: Passant El GhannamDec 4, 2025
