Youth media brand Vice should launch in the MENA region within three to six months.
Vice founder and CEO Shane Smith visited the UAE last week to “get the ball rolling on Vice’s operations in MENA,” said the company.
This is the first time Smith has been in the region since Vice and Dubai-based media house Moby Group announced a partnership nine months ago.
“We’re meeting clients, we’re meeting government officials, we’re meeting staff, we’re meeting potential staff,” he told Campaign.
Saad Mohseni, CEO of Moby Group, said the launch will be “in the next three months – give or take three months”. The initial launch will be an Arabic website, with a mixture of video and w
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