Abu Dhabi-based marketing and media agency 9Yards Communications has announced the appointment of its Omar Sarieddine as the Chief Executive Officer. He moves up to the role from his position as the Deputy CEO, which he held since December 2024, and now is taking over the leadership role in its full capacity.
With more than 28 years of experience in business leadership, operations and strategic marketing, Sarieddine will takeover the leadership role of 9Yards Communications following a successful tenure as the agency’s second-in-command and previous role as Chief Operating Officer.
Since joining the company in 2020, he has played a significant role in driving its growth, leading the expansion of its commercial and operational strategies and strengthening its market position.
As part of his new responsbilities as CEO, Sarieddine will have full operational ownership and direction over the agency, with key and immediate responsibilities including the ongoing regional international expansion efforts. This includes managing existing operations in the MENA region, along with its hubs in London, Cairo and New York.
“Since joining 9Yards, Omar’s strategic acumen, vision, and relentless commitment to our core mission have all played a crucial role in our ongoing evolution as an agency, said,” Hussam Almulhem, Group CEO of 9Yards Holding. “To this end, I have every confidence that Omar is the perfect choice to lead the agency forward and ensure we remain at the forefront of the integrated communications industry, both regionally and internationally.”
Commenting on his appointment, Omar Sarieddine, “I look forward to adding new achievements and milestones, which will be announced before the end of this year. This will be supported by furthering the founding vision and mission of the firm – to create, disrupt, and challenge industry norms, in the best interests of our clients – in every global location, and in every local community we serve.”
