Face to Face has won the creative communications account for Dutch dairy co-operative FrieslandCampina’s Rainbow brand.
The appointment was made following a competitive pitch and covers all of the brand’s marketing and communications for the Middle East, as well as creative communication for some of FrieslandCampina’s other brands in the region.
Rainbow is a well-known brand in the Middle East, and the win is a significant one for Face to Face, a Dubai-based independent agency.
R. Murali Rao, regional marketing manager at FrieslandCampina, said: “We were looking for a marketing and communications partner to support our plans and help drive awareness of Rainbow across the region w
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