Kuwait Food Company, better known as Americana Group, one of the Middle East and North Africa’s most successful groups of companies, has announced the result of a three-way agency review with the appointment of Omnicom Media Group’s new-to-the-region agency Hearts & Science. Americana, which operates restaurants and manufactures consumer foods and food-related products across the MENA region, is the first regional client for the data-centric agency.
With activities in 13 countries and a large portfolio of companies covering 18 restaurant chains and nine food brands, Americana Group has been active for more than five decades. A statement from OMG says Americana “has thrived by focusing on i
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