Tie-up will deliver better digital measurement (transparency and viewability) to MENA’s digital advertisers
DMS, which serves as the official digital arm of Choueiri Group, recently announced that they had become the first digital entity in the region to partner with New York-based SaaS analytics company and “Attention Analytics” specialists – MOAT.
MOAT is accredited by the Media Rating Council (MRC) for third-party measurement and analytics across multiple screens, formats and platform. The Company partners with brands, agencies, publishers and platforms to help drive more effective advertising, through better measurement, analytics and a shift toward attention signals
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