By Alex Malouf, vice chair, EMENA, for the International Association of Business Communicators
Let me ask you a question: what do you know of Iran? The country has a population of almost 80 million, 68 per cent of whom are online. Sixty per cent of Iranians are under the age of 30, and 73 per cent of the population lives in the country’s cities. To top it off, roughly half the population has a smart phone. Impressive statistics no doubt, but what do you know about Iranians?
For many in the marketing industry, Iran is just as much a mystery as Saudi. The country isn’t easy to travel to, thanks to a pretty stringent visa policy, and to understand the country, culture and people you need t
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