As part of its “Proud of the UAE” initiative, PUMA Middle East launched a series of community-led activations across Dubai and Abu Dhabi, bringing people together through movement while spotlighting the local businesses and communities that continue to shape the country’s culture and spirit.
Rooted in unity, resilience, and community connection, the initiative celebrated the power of movement to reconnect people and support the homegrown spaces at the heart of everyday life in the UAE.
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