As Saudi Arabia’s retail and e-commerce landscape continues to evolve at a fast pace, Feedback Market Research and AccuPanel have announced an exclusive partnership to launch an AI-powered FMCG consumer panel in the Kingdom — designed to deliver real-time, high-frequency insights into consumer purchasing behaviour across both physical and digital channels.
With rising consumer expectations, intensifying competition, and the rapid growth of e-commerce, FMCG brands in Saudi Arabia are under increasing pressure to respond quickly to shifts in pricing, promotions, and purchasing behaviour. Traditional research models, often reliant on delayed or fragmented data, struggle to keep pace with the speed of market change.
Under the agreement, Feedback Market Research becomes the exclusive reseller of AccuPanel’s AI-powered household purchase panel in Saudi Arabia, bringing to market a next-generation solution that captures and processes real household purchase data with speed and precision.
The platform enables SKU-level tracking, real-time visibility into brand switching, and deeper insights into consumer loyalty across FMCG categories — empowering companies to make faster, evidence-based decisions across pricing, promotions, product innovation, and channel strategy. A key differentiator lies in its ability to integrate e-commerce tracking alongside traditional retail data, offering a comprehensive, omnichannel view of today’s Saudi consumer.
“In a market like Saudi Arabia, where consumer behaviour is evolving rapidly across both offline and online channels, access to real-time, granular insights is no longer optional — it is a competitive necessity. By bringing AccuPanel’s technology to the Kingdom, we are enabling brands to respond with greater speed, precision, and confidence,” said Sherif Omar, CEO of Feedback Market Research.
As digital adoption accelerates across Saudi Arabia, understanding the interplay between online and offline purchasing has become critical for brands looking to optimise distribution, pricing, and customer engagement strategies.
“Our platform has been built to reflect the realities of modern retail. It not only captures offline purchase behaviour but also tracks the growing shift toward e-commerce, providing brands with a more accurate and representative view of the market,” said Nassib Barakat, General Manager of AccuPanel.
By combining AI-powered analytics, panel scale, and seamless digital integration, the partnership introduces a new benchmark for FMCG data in Saudi Arabia — one that moves beyond traditional research limitations and toward continuous, real-time intelligence.
“We are seeing strong demand from clients for sharper, faster insights into consumer behaviour across Saudi Arabia. This collaboration allows us to meet that demand with data that is not only representative, but immediately actionable,” added Sherif Omar.
As competition intensifies and the pace of change accelerates, access to agile, AI-driven insights is expected to become a key differentiator for brands seeking to succeed in the Kingdom’s dynamic retail environment.
