Abdullah Abutaleb, Marketing Manager, MBC Media Solutions (MMS).For as long as I can remember, the boundaries of my sporting world were defined strictly by the touchlines of a football pitch.
That quickly changed the moment Riyadh Season brought elite boxing to our doorstep. I’ll admit: I didn’t expect to be captivated. Yet watching the fight live in the arena and feeling the electric pulse of the crowd shifted something for me.
I realised I wasn’t just watching a match; I was witnessing the birth of a new cultural habit in real time. Suddenly, my vocabulary evolved from ‘goals’ and ‘offsides’ to ‘rounds’ and ‘reach’. When the world’s pinnacle events are brought to the Kingdom and world-class talent takes centre stage, it becomes mo
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