1 Nissan
Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both Nissan Middle East and its luxury brand Infiniti. OMD competed against Mediavest, Initiative and the incumbent Mindshare after Nissan put the account to pitch in November last year, shortly after the arrival of new chief marketing officer Fadi Ghosn.
2 Emirates
Leo Burnett Dubai won Emirates’ creative account for the Middle East and North A
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