Neuro-contextual advertising company Seedtag has launched its new product, Liz Agent, an agentic AI platform designed to optimise media planning and campaign activation for brands and agencies.
The Liz Agent is an end-to-end consultant that uses Seedtag’s neuro-contextual data to give campaigns more depth and personalisation by finding real-time insights, advanced audience mapping, and in-depth competitive analysis. It will also allow Seedtag’s clients to move efficiently from brief to action, streamlining every stage of the media planning phase and ensuring that strategies can easily be activated.
The agentic AI platform will act as a strategic conversational interface for Seedtag clients, allowing clients to interact with Liz Agent to develop their campaigns with data supplied by Seedtag. “By leveraging agentic AI, we are allowing clients to plan and activate campaigns via natural conversation with Liz, empowering better media planning and faster execution,” said Kartal Goksel, CTO of Seedtag. “The Liz agent ensures that every strategic recommendation we make is backed by the most relevant neuro-contextual data available.”
Instead of just retrieving information. Liz Agent will optimise every part of the campaign, such as targeting, creative, and message-angle suggestions, to give insights that are full of context and in line with specific campaign goals. This closes the loop between planning and action.
Liz Agent is built on a sophisticated multi-agent orchestration engine that combines Large Language Models with Seedtag’s data, tools and domain expertise.
The system operates across four core pillars designed to position the platform as a specialised strategic partner for advertisers:
Direct integration with Seedtag’s proprietary data: Recommendations are grounded in exclusive neuro-contextual intelligence rather than generic AI knowledge, ensuring strategies are based on verified Seedtag data.
Proactive intelligence: Liz monitors the open web and Seedtag’s knowledge base through network-level analysis to identify opportunities, cultural signals and competitive insights.
Conversational interface: The platform enables brands to move from insights to execution through a simple natural-language interaction.
From insight to activation: Strategies developed through the platform can be activated directly across Seedtag’s global inventory.
“We are entering a new era where agents are the primary interface to advertising intelligence,” said Sherry Mansour, Managing Director MENA at Seedtag. “The Liz Agent is how we make Seedtag’s AI available to our partners, enabling them to access Liz through a natural conversation. It represents a major step forward in our mission to bring Liz to the world, empowering brands and agencies across the GCC to build campaigns rooted in human relevance.”
