Alix Petit-Kece, Partner and Design Director, The Refreshment ClubAfter 20 years living and breathing luxury fashion as the founder and former CEO of Heimstone Paris, I’ve seen the industry at its highest, and I’ve watched consumer desire shift while the industry struggled to adapt.
Beyond the explanations we keep recycling – China slowing down, global inflation, the end of a cycle – I believe luxury is under pressure for a simpler reason: it hasn’t kept pace with where desire lives today.
I remember when a logo, a finely tailored jacket, or the right bag could open doors. A monogram, a specific cut, a recognisable silhouette signaled you belonged. It was a passport: brands were the checkpoint, and ownership granted entry to a story of status
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