X announced an exclusive partnership with Real Madrid, the most successful football club in the world, to launch Real talks – a brand-new, player-driven X Original series that puts fans in the driver’s seat like never before.
The 15-time European champions become the first international football club to join X Originals growing slate of premium entertainment giving unfiltered access to its star players to fans worldwide – from Madrid to Riyadh, New York to Tokyo – enabling them to share raw and real conversations with their idols.
Premiered on Friday February 13th, the 10-episode series Real talks will be released dynamically across the 2025/26 Football season to sync with Real Madrid’s key fixtures, stand-out performances and the biggest on-pitch action. Ahead of the launch of the first episode on Friday February 13th, fans were able to submit their questions on X.
Each Real talks episode will feature one of Real Madrid’s star players, to be announced on X shortly before the episode is due to be published. Fans will be able to submit their questions for that player directly on X, in a Q&A post to be shared via Real Madrid X channels, where they can ask anything from training secrets, to their personal aspirations and behind-the-scenes stories. The best questions will feature in the new episode where fans will then get to watch the biggest names from both Real Madrid’s Men’s and Women’s teams tackle their questions honestly when the episode drops on X a few days later.
With Real Madrid’s X handle boasting almost 49 million followers – the most of any sports team on the platform – and another 38 million across other official X handles, Real talks will reach millions of fans worldwide, bringing them into the very heart of the Bernabéu.
Mitchell Smith, Global Head of Content Partnerships at X, said, “X is where the world’s biggest sports conversations happen in real time, and there’s no bigger football family in the world than Real Madrid’s. As we continue to look for new ways to fuel fandom, and foster authentic connections on X, we are honored to partner with Real Madrid to bring this electric, community-driven series to life.”
Real talks invites all fans, old and new, to join the conversation, ask their questions, and experience the club like never before.
Episodes will be available on Real Madrid’s X handle on X
X Originals is the platform’s premium content strand, partnering with top names in sports, entertainment, business, and culture to deliver high-impact video series that connect fans directly with real-time conversation.
Since its launch in 2024, X Originals have been behind over 30 original series generating almost 2 billion video views. Standouts include NFL series Inside the NFL and NFL Top 100, Ari Emanuel’s Rushmore, Venus and Serena Williams’ Stockton Street, Khloé Kardashian’s Khloé in Wonder Land and From the Desk of Anthony Pompliano.
