Boopin has named Christine Najarian (L), General Manager - UAE and Ramzy Haddad as the Regional Executive Creative Director. Boopin has announced two senior leadership appointments, naming Christine Najarian as General Manager – UAE and Ramzy Haddad as the Regional Executive Creative Director.
Moving up from her previous role as Regional Business Director, Najarian will overlook the UAE operations for the agency. Her scope of responsibilities will include overseeing performance and operations, strengthening client partnerships, and leading teams across strategy, media, performance, content, PR and creative.
According to the agency, the promotion reflects Najarian’s role in accelerating growth across major accounts, strengthening long-term client relationships and scaling capabilities across markets.
“Christine brings strong commercial acumen, operational discipline and a clear vision for growth,” said Shadi Abdulhadi, Founder and CEO of Boopin. “Her impact over the past year has been instrumental, and this appointment reflects our confidence in her ability to lead and scale our UAE business as we enter our next phase of expansion.”
Najarian added, “I’m excited to step into the role at such a pivotal time for the agency. My focus will be on driving sustainable growth, strengthening partnerships and building high-performing, integrated teams that deliver meaningful business outcomes for our clients.”
Alongside the promotion, Boopin also appointed Ramzy Haddad as the Regional Executive Creative Director. Haddad joins the agency with more than 20 years of experience across integrated advertising, branding, and communications in the MENA region, having held senior roles in agencies such as Wunderman, Y&R, Publicis, M&C Saatchi, Fullstop (Webedia Arabia), and RAPP (Omnicom).
Bringing experience from multiple sectors, Haddad will oversee the creative operations and lead and nurture creative teams and talent across Boopin’s 12 offices with a focus on innovation and AI-driven creativity.
“Ramzy brings the kind of creative leadership that matches our ambition,” said Abdulhadi. “His track record speaks for itself – he knows how to elevate creative output, push boundaries, and deliver work that drives real business impact.
The two senior appointments come as Boopin looks to strengthen its senior operational and creative leadership as it enters the next phase of growth.
