Cheese is rarely just an ingredient, and it’s definitely not worth getting wrong. And that’s exactly the message behind Avanti’s latest campaign.
Avanti is a premium brand offering top-quality cheese varieties. In an increasingly crowded market, the brand faced the challenge of ensuring its cheese quality translated clearly to it’s audiences. As a result, the agency ProAds and director Sherif Mounir Abdelghany crafted a humorous and engaging film campaign to highlight this message.
The campaign’s media rollout included digital platforms, social media and out-of-home billboards,
“Just like” Avanti starring Samy Maghawry
Featuring the beloved Egyptian comedy actor, Samy Maghawry – wh
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