A year ago, Samir Ayoub was regional CEO of Mindshare, a role he had held for 17 years. Then the WPP media agency was thrown into turmoil. In November, Mindshare’s star regional account, the Japanese automotive manufacturer Nissan, put its planning and buying out to pitch, and in March it left its agency of six years and moved its regional brief to global incumbent OMD. In May, one-time MENA CEO of Starcom Mediavest Group Filip Jabbour returned to the region from four years in the US to become the first regional CEO of Group M, the WPP media unit that encompasses Mindshare, MEC, MediaCom and BPG Maxus. But Ayoub did not stick around to see many of these changes. In January he resigned, an
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