TikTok Ad Awards 2025: GCC winners revealed

The TikTok Ad Awards 2025 at the KAFD Conference Center in Riyadh last night awarded brands, agencies and creators across the METAP region including UAE, Saudi Arabia and Qatar. The Awards celebrated the year’s most creative and effective campaigns on TikTok.

For the GCC, 19 trophies were bagged across 13 categories including the main competitive categories and special brand recognition categories.

“The Ad Awards winners of this year show what’s possible when brands embrace TikTok not just as a media platform, but as a creative canvas,” said Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia, TikTok. “From community-powered storytelling to performance-driven creativity, these campaigns created culture, inspired joy, and delivered meaningful business impact across the region and beyond.”

These are the winners of the TikTok Ad Awards 2025:

Category: The G.O.A.T. (Greatest of All Time)

Winner: “Om Bdr – 12th Ingredient”, KFC Arabia & TBWA\RAAD, Saudi Arabia

Category: Big Branding Energy

Winner: “The Unstoppable Network”, du, TBWA\RAAD + Mindshare, UAE – Silver

Category: Goal Digger

Gold winner: “Team Chris vs. Team Elsa: The Travel Debate That Broke TikTok”, Experience Abu Dhabi & Memac Ogilvy, UAE – Gold

Gold winner: “Om Bdr – 12th Ingredient”, KFC Arabia & TBWA\RAAD, Saudi Arabia

Silver winner: “14 Feb: Judgement Day!”, Floward & Habbar, Saudi Arabia

Category: Community Core

Gold winner: “The Unstoppable Network”, du, TBWA\RAAD + Mindshare, UAE

Gold winner: “My Like First!”, Lux, (Unilever MENA), UAE & Saudi Arabia

Silver winner: “Om Bdr – 12th Ingredient” KFC Arabia & TBWA\RAAD, Saudi Arabia

Category: Sound On, Please

Bronze winner: “How I Crunch It”, Bugles, MRM Menat & UM, Saudi Arabia

Bronze winner: “Nuggets – Nugg it. Dip it. Crunch it.”, KFC Arabia & TBWA\RAAD, UAE, Saudi Arabia, Qatar.

Category: Bougie On A Budget

Bronze winner: “Pay With Your Trend”, Pizza Hut & Publicis Middle East, UAE

Bronze winner: “Abu Dhabi in IRL: Turning UGC into Destination Fame”, Experience Abu Dhabi & Memac Ogilvy, UAE

Category: It’s The Creative For Me

Bronze winner: “Pay With Your Trend”, Pizza Hut & Publicis Middle East, UAE

Special brand recognition categories

A special recognition section was dedicated to honoring brands that truly stood out for their creativity, impact, and cultural relevance on the platform. This segment spotlighted advertisers who went beyond conventional approaches, setting new benchmarks for authentic storytelling and meaningful engagement with the TikTok community.