As the real estate market grows more competitive, TechTalk’s Sara Abou Hassan shares how developers are turning to AI for precision, personalisation and prediction.
The real estate industry in the Middle East is undergoing a transformation – and no, it’s not just about architectural innovation or sustainable materials. It’s about data, behaviour and precision. It’s about AI.
While AI has become a buzzword in almost every boardroom, its impact on real estate marketing is less hype and more hard reality. Developers who are still relying on generic CRM funnels, static brochures, and outdated segmentation are already l
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