Phil Lynagh is managing partner of LightBlue
“Someone asked me yesterday if I thought the industry still needs suits. I asked with what or whom he would replace them with? “Creatives”, he said. I chortled. There are many good ways to manage operational expenditure and killing the revenue generator should not be one of them. The roles within any agency environment are ancient, well defined and borne out of necessity.
Let’s start with the suit. He starts his year battered and bruised after a recent EOY review. After a kick up the bottom from the boss he sees once every month, he promises an A+ next year. He also commits to organic growth of 20 per cent and to lead the new business cha
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Very true phil – Creative’s should be creative and suits should manage the business, one cant do all
Thanks Bert you’re obviously classically trained 🙂
Oh Phil, how well you know the creatives. I’m happy to read your entertaining views, they make my day bright and bring a smile to my wizened face. Hope all is going gang busters over there at LightBlue.
Thanks for the note Shakemo, gangbusters would be a tad strong but very well would cut it. After 23 years doing this you would hope i’d be left with some insights into the creative psyche.