Landsec has appointed The Vantage as the exclusive MENA representative for The Venue, the state-of-the-art experiential space located beneath the world-famous Piccadilly Lights’ screen.
This strategic move extends the partnership and marks the strategic expansion of one of London’s most iconic brand platforms into the Middle East, offering regional brands access to a cutting-edge live experience environment at the cultural heart of Piccadilly Circus.
Directly below the screen, Piccadilly Lights – The Venue spans 6,650 sq ft across three floors, offering a next-generation brand platform for immersive, high-impact activations. Designed for flexibility and powered by advanced media technology, it transforms seamlessly for public events, private showcases, hybrid productions, and unforgettable live audience moments.
“We’re excited to help brands activate directly beneath the iconic Piccadilly Lights,” said Robin Phillips, General Manager, The Vantage. “The Venue gives brands a chance to build real experiential impact and amplify it across the wider Piccadilly ecosystem. It’s a powerful opportunity, and we’re looking forward to bringing it to our partners in the region.”
Purpose-built for immersive storytelling, Piccadilly Lights – The Venue features ultra-HD+ display capabilities, studio-grade audio, dynamic lighting, and integrated broadcast infrastructure. Brands can create live content that plays seamlessly within the venue and, when required, can be amplified across the screen above, delivering impact on a global scale.
Its adaptable layout supports everything from premieres and product launches to talent appearances and bespoke installations. Interactive 3D visuals, synchronised lighting, and production-grade staging unlock limitless creative possibilities.
“The Vantage’s understanding of the MENA region and ability to translate local ambition into global visibility make them the perfect partner for The Venue,” said Derek Manns, Head of Commercialisation, Landsec. “Together, we’re creating a pathway for brands from the Middle East to craft world-class experiential moments in one of London’s most iconic locations.”
Through Landsec’s wider Piccadilly Lights ecosystem – including the iconic Piccadilly Lights screen and new rooftop space – brands can orchestrate integrated, high-profile activations that dominate one of the busiest cultural intersections in the UK.
Already trusted by Disney, Formula 1’s Williams Racing, and L’Oréal, The Venue has proven its ability to deliver world-class experiential partnerships. Now, with The Vantage partnership, regional marketers gain streamlined access, operational support, and a clear booking pathway to activate The Venue for international activations.
