PUMA continues to take Dubai’s running culture to new heights through a new partnership with LFG Dubai, a homegrown fitness and social club that has rapidly become one of the city’s most engaged and inspiring communities.
Driven by community, LFG Dubai unites people through fitness, culture, and shared growth, bringing together a diverse mix of students, professionals, and creatives who share a passion for wellness and self development, taking them from zero to competition. Through weekly social runs at Kite Beach and high-energy Sunday bootcamps in Al Quoz, the group has cultivated a culture rooted in inclusivity, resilience, and authentic connection; making fitness a lifestyle, not just
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