PHD UAE managing director Elda Choucair has been named as CEO of PHD MENA, cementing her position as one of the most powerful women in media in the Middle East.
The news comes as PHD plans to expand its reach across the region with two new office openings earmarked for the near future.
Under Choucair’s leadership, PHD UAE has undergone rapid expansion in terms of size and billings, scoring high-profile account wins of Pizza Hut, Dubai Parks and Resorts and Al Futtaim in the last year alone.
The agency was also named as Campaign’s Media Agency of the Year for 2015.
Meanwhile, Dubai general manager Luca Allam has been promoted to take over Choucair’s role as MD for the UAE, overseein
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