MAM Food Co has named Cheil MENA as the agency of record for the American pizza brand Papa Murphy’s.
The agency will provide strategic and creative services for the chain including branding, design and advertising in the UAE.
As regional franchisee holders of Papa Murphy’s, MAM Food Co operates 20 restaurants in Dubai and Abu Dhabi and plans to add another seven by the end of 2016.
Yasser Abdel Azim, vice president of MAM Food Co, said: “Cheil came to the table with big ideas that will underpin Papa Murphy’s future growth in the country and soon in the region. We were looking for an agency that has the ability to combine high-level strategic thinking with a very practical, effectiveness-focused approach.
“Their deep understanding of the Papa Murphy’s brand made them stand-out.”