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Shantelle Nagarajan

posted on Oct. 31, 2025 at 3:15 pmNov 3, 2025

SMC Media, Aleph Group sign term sheet for joint venture

Shantelle Nagarajan

posted on Oct. 31, 2025 at 3:15 pmNov 3, 2025

Saudi Arabia's media group SMC Media announces plans to acquire a stake in Aleph Group as part of its global expansion strategy.

smc aleph

From left: Aleph Founder & CEO Gastón Taratuta and SMC Group Chairman Mohamed Al-Khereiji sign the strategic investment and joint venture agreement in Riyadh.

SMC Group’s media and advertising arm SMC Media has announced its plans to acquire a stake in Aleph Group Inc. as part of its global expansion strategy.

The deal aims to drive digital transformation across the region via access to Aleph’s digital advertising assets across the Middle East, North Africa, and Turkey (MENAT) region.

The agreement also outlines the framework for a minority acquisition by SMC Media in Aleph’s global operations, reinforcing both companies shared commitment to advancing digital transformation and innovation.

“This partnership with Aleph Group reflects SMC Group’s role as a national champion driving Saudi Arabia’s media and advertising sector into a

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Tags:acquisition Aleph Group digital advertising Gaston Taratuta joint venture Mohamed Al Khereiji News Saudi Arabia SMC Group SMC Media Vision 2030

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.