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Shantelle Nagarajan
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Creative Media Authority signs partnership with Scenario Production House

Shantelle Nagarajan
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The partnership with Creative Media Authority will see Scenario Production House produce at least one major production annually in Abu Dhabi.

Creative Media AuthorityAbed Fahed (middle) with leadership from Creative Media Authority.

The Creative Media Authority (CMA) has entered a strategic partnership with Scenario Production House, founded by celebrated Arab actor and director Abed Fahed. The agreement brings one of the region’s most respected creative voices into Abu Dhabi’s growing media ecosystem and signals a bold new chapter for Arabic language content creation from Abu Dhabi.

The partnership will see Scenario Production House produce at least one major production annually in Abu Dhabi, leveraging the emirate’s state of the art infrastructure and talent pool. Each production will commit to hiring a minimum of 50 percent Abu Dhabi based licensed freelancers ensuring direct investment in the local creative


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Tags:Abed FahedCreative Media AuthorityKhalid KhourimediamentorshipMohamed DobayPartnershipScenario Production Housetalent
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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