In 2026, travel is shaping up to be intentional trips that begin with purpose, driven more by emotion than destination.
Coined ‘The Whycation’ by Hilton’s 2026 Trends Report, people are embracing travel plans that allow them to have meaningful experiences and rest.
Backed by insights from more than 14,000 travellers across 14 countries, the research highlights a pivotal shift away from traditional travel planning, with more emphasis on personal exploration, cultural immersion, and AI-assisted travel.
“This year’s Trend report shows that UAE and KSA residents are reinventing how they explore the world, placing greater emphasis on personal connections, cultural immersion, and travel with
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