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Shantelle Nagarajan
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Hrmny appoints Communications & Growth Director to lead new PR department

Shantelle Nagarajan
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Dana Oraibi joins hrmny as Director – Communications and Growth to sync strategy, storytelling and earned impact.

hrmny PRDana Oraibi as Director – Communications and Growth, hrmny.

Dubai-born creative marketing agency, hrmny, has launched a PR department to expand its services, appointing Dana Oraibi as Director – Communications and Growth to lead the new department.

The launch aims to sync strategy, storytelling, and earned impact under one roof, integrating PR, influencer marketing, and experiential activations into its existing creative ecosystem.

“We started as a music label that became a movement,” said Ayham Homsi, Managing Partner – Creative & Growth at hrmny. “Today, we are scaling that spirit into communications and events, and our goal is to sync creativity with PR and experiential so brands can connect with audiences in ways that feel authentic and


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Tags:AppointmentAyham HomsiDana OraibihrmnyNewsPR
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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