Title: CEO, Hypermedia
Years in the role: 1 year
Years in the industry: 26 years
Years in the Middle East region: 35 years
Other roles / board memberships: IAB board member
Power Essay: The new DNA of OOH
Most cities build billboards. Dubai builds intelligence.
For decades, outdoor media was a one-way performance. Big screens, big budgets, big statements, but no idea who was watching. Impressive in scale, yet far from intelligent.
Now, the rules have changed. We’ve built a media network that doesn’t just broadcast, it responds. It understands. It engages. This isn’t a design tweak. It’s a shift in the DNA of Out-of-Home (OOH).
Across Dubai’s Metro, its busiest malls, and i
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